I'm Freddie. I build and run the systems your offer depends on once the marketing has done its job: the data, the automations, the dashboards, the reporting. Over $4M in cash has moved through systems I've built. It's low-leverage work for you and the best thing I do, so hand it over.
UK-based, with a background in code, so the systems I build are engineered properly, not duct-taped together in a no-code tool and left to break. I work with growth operators and offer owners running coaching businesses past $100k/mo. I've built the backend for offers doing $850k+/mo and systemised dozens of them. Backend is low-leverage for an operator to touch. It's the one thing I'm best at, so give it to me and go do what you're best at.
Sample data, but everything works. Switch tabs, change the date range, filter by closer and the whole thing recalculates, exactly like the real portal. In production it's wired to live Airtable and CRM data and refreshes on its own.
A separate product from the dashboards above. The moment someone pays, they land in a branded onboarding portal that collects their details, provisions their access, and starts the welcome flow on its own. No manual hand-offs, no chasing forms.
Walk through the exact onboarding flow a new client lands in — intake, access, welcome.
Open the onboarding portal demo →Most offers run on a pile of disconnected tools and spreadsheets nobody fully trusts. I replace that with one backend. A single source of truth, automations that move data without anyone touching it, dashboards that update themselves, and reporting that's actually correct. Take one piece or the whole thing.
One relational database that becomes the only place your numbers live.
A login-protected web portal that pulls live data and refreshes on its own.
Reports that write themselves off your real numbers, not a vibe.
AI wired into the real workflow. Sourced, auditable, not a gimmick.
Know which campaign and creative produced the cash, not just the click.
Every lead, every source, in one place. Scored and routed the second it lands.
Calendar slot to confirmed, reminded, tracked call. Hands-off.
Your CRM stays accurate on its own, so the pipeline is always real.
The right alert, in the right channel, the moment it matters.
The whole event funnel, tracked stage by stage and synced everywhere.
Behaviour-triggered sequences that start, stop and segment themselves.
Buyers get access the second they pay, and lose it when they churn.
A new client's first hour, handled before anyone lifts a finger.
Every payment, plan, refund and commission captured and reconciled.
The plumbing that holds it all together. Resilient, scheduled, self-healing.
A sample of what's already wired together in production. New tools get added when they earn their place. The orchestration layer doesn't care which platform you use.
No more arguing about which spreadsheet is right. Every metric traces back to one source of truth with a formula you can point at.
Capture, qualify, route, remind and follow up all happen on their own. At 2am, on your busiest day, at scale.
Manual entry, exports and copy-paste reporting are gone. Your team sells. The system does the admin.
Upfront, instalments, refunds and commissions reconciled automatically, on what actually landed post-fee, not contract value.
An end-of-day report and live dashboards mean you coach and course-correct on what happened today, not what you find out next month.
Documented schema, documented workflows. The system is yours. You're never held hostage by the person who built it.
You could figure most of it out yourself. The question is whether you should.
Every hour you spend on this is an hour you're not scaling. So hand it over.
Start with one workflow that's driving you mad, or hand me the whole backend. The path is the same either way.
I map your current tools, data and gaps, then pin down the metrics and source-of-truth rules everything will follow.
A clear plan: the data model, the automations, the dashboards and the reports. Scoped and prioritised before anything gets built.
I build the warehouse, connect every tool, ship the dashboards and stand up the automations. Tested end to end.
Ongoing maintenance, monitoring and new builds as you grow. The documentation stays current by default.
One automation or the entire backend behind your sales floor, I'll scope it, build it and keep it running. Book a systems audit and I'll show you exactly what's possible with what you've already got.